A poster should;
- Have large type that can be read from the expected viewing distance (normally 10-15 times your format width).
- Have a simple layout (select a few key elements - type and visuals - so the viewer quickly gets the message).
- Include all important information: date, time, place, etc.
- Have one dominant element - a headline, visual or logotype - that will quickly attract the eye.
- Have the most important message emphasized by size, color, or value.
- Have art that is closely related to its message or subject.
- Have its type and visuals arranged in logical sequence (should read from left to right or top to bottom).
- Often have unusual or tight croppings on photos (tightly cropped photo can be reproduced larger, so it's easier to see).
- Have bold, intense colors so it can be easily seen at a distance (poster is meant be seen only at a close range can have more subtle colors).
PRINCIPLES OF DESIGN:
Balance - visual balance comes from arranging elements on the page so that not one section is heavier than the other. Or, a designer may intentionally throw elements out of balance to create tension or a certain mood.
Proximity / Unity - how close together or far apart elements are placed suggests a relationship (or lack of) between otherwise disparate parts. Unity is also achieved by using a third element to connect distant parts.
Alignment - how you align type and graphics on a page and in relation to each other can make your layout easier or more difficult to read, foster familiarity, or bring excitement to a stale design.
Repetition / Consistency - repeating design elements and consistent use of type and graphics styles within a document shows a reader where to go and helps them navigate your designs and layouts safely.
Contrast - in design, big and small elements, black and white text, squares and circles, can all create contrast in design.
White Space - designs that try to cram too much text and graphics onto the page are uncomfortable and may be impossible to read. White space gives your design breathing room.
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